Manage Advertisements In Your Blog On Your Own To Earn More-All Details Here At A Blog On Blogging Tips - SEO

Manage Advertisements In Your Blog On Your Own To Earn More-All Details Here

March 6, 2008 – 9:27 pm

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You might have seen many top/authority bloggers do not use Google Adsense or any other advertisement programs in their blogs to earn money. The reason is simple such programs bring a lot of advertisers who pay to advertise on your blogs but they take big commissions for it.TextLinkAds which is web’s biggest link advertisement network keeps 50% commission of what advertisers pay to be featured in your blogs. Same is the case with adsense but the commission amount is unknown. So you don’t get everything what advertisers pay and the middlemen, the ad brokers benefit from it. You can get the entire money paid by advertisers in this way.

How To Earn The Full Amount/Revenue From Advertisers

This is even more simple. In your blog you manage your own ads and advertisers would directly advertise by paying you via payment gateways like Paypal,Moneybookers or credit cards. So you would have your own ads system like adsense,TLA so that no middlemen would take commissions & you get full revenue.

How To Manage Own Ads In Your Blog

1.Set up a Advertisement Page like we have here and there you should put all the advertisement options that an advertiser can avail in your blog. This includes all common advertisement methods for blogs like PPC,Text Link Ads, Sponsored Reviews etc. Also you should mention the prices monthly n total prices in this “Advertise Here” page.

2. Have accounts in online payment gateways like Paypal which you can use for receiving payments. Also paypal helps to receive credit card payments online. Paypal has a system known as Transaction ID which is a unique number assigned to every transaction like sending/receiving money so ask your sponsors to pay the money to your paypal account and quote the transaction ID and you match it with latest IDs in your paypal acc to confirm that there is no payment problem. Advertisers would contact you using the contact us page of your blog so it’s a good practice to have a contact form page that can be done by using wordpress contact form plugin.

3. You can have PPC Ads like adsense and to do this you need to install few Advertisement management scripts in your server. Some of best open source and free ad management scripts are OpenAds,AdMan etc . Some of these scripts manage everything and provide a clean user interfaces for billing advertisers based on ppc, displaying clicks n other stats to them and have options to receive money via paypal and others. For Link Ads sponsors would use contact form and give you details like link url, anchor text and other details. Also they would manually pay via paypal and quote transaction ID as proof. besides PPC Ads and Link Ads you can have few 125X125 Badges (small images) placed on blog’s sidebar and charge a monthly price for it.

4. Now you need to set prices and prices would directly depend on your blog’s rankings like Alexa rank,Google Pagerank and also depends on daily traffic to your blog. The best way to choose an optimal price is to look at several ad brokering sites like TextLinkAds.Com and check what they charge for advertising on a site or blog with nearly same alexa rank and same pagerank as yours. For PPC you have to charge less than sites like Adsense to get more sponsors and for setting price for 125X125 badges look other blogs of your niche with nearly same alexa rank & popularity for what prices they have set. It’s all competition among bloggers so price should adapt to market. To get advertisers pay more you need to have better blog rankings.

5. And at last you need to promote and say every potential sponsors that you have such good advertisement option for them in your blog and let them know the benefits they would get after purchasing Ads in your blogs.Here benefits refers to traffic to advertiser’s site or the buzz (sponsored reviews) or leads like signups n sales, SERP (text link ads) etc. You need to offer all details like blog stats, type of visitors, niche etc. to the advertisers for earning the best. Disclosing them in public in your blog’s “Advertise Here” page is a good practice.

Caution While Selling Ads - Google is banning/penalizing many blogs who sell text link advertisements to manipulate serp and pagerank of advertiser’s sites so be careful. The same applies for sponsored reviews.

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Manage Advertisements In Your Blog On Your Own To Earn More-All Details Here

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